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<channel>
	<title>An experiment in light expression</title>
	<link>http://amitpande.com</link>
	<description></description>
	<pubDate>Fri, 27 Jun 2008 09:51:26 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.0.5</generator>
	<language>en</language>
			<item>
		<title>Web usage in India growing but usability problems persist</title>
		<link>http://amitpande.com/2008/06/19/web-usage-in-india-growing-but-usability-problems-persist/</link>
		<comments>http://amitpande.com/2008/06/19/web-usage-in-india-growing-but-usability-problems-persist/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 17:07:02 +0000</pubDate>
		<dc:creator>Amit Pande</dc:creator>
		
		<category>Design</category>

		<guid isPermaLink="false">http://amitpande.com/2008/06/19/web-usage-in-india-growing-but-usability-problems-persist/</guid>
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]]></content:encoded>
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		</item>
		<item>
		<title>Mumbai and Bangalore top CEO list of favorite business cities</title>
		<link>http://amitpande.com/2008/06/17/mumbai-and-bangalore-top-ceo-list-of-favorite-business-cities/</link>
		<comments>http://amitpande.com/2008/06/17/mumbai-and-bangalore-top-ceo-list-of-favorite-business-cities/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 10:57:59 +0000</pubDate>
		<dc:creator>Amit Pande</dc:creator>
		
		<category>Bangalore</category>

		<category>India</category>

		<category>Business</category>

		<guid isPermaLink="false">http://amitpande.com/2008/06/17/mumbai-and-bangalore-top-ceo-list-of-favorite-business-cities/</guid>
		<description><![CDATA[
The Economic times reported the results of an interesting CEO survey.
CEOs believe that Mumbai and Bangalore are India&#8217;s cities of the future while Mumbai, Delhi and Bangalore (in that order) are India&#8217;s most investor friendly cities at the moment.
Patna and Guwahati were perceived to be the most investor - unfriendly cities.
The rankings relatively make sense [...]]]></description>
			<content:encoded><![CDATA[<p><img width="414" height="275" src="http://futurshox.net/india/images/mumbai_marine_drive.jpg" /></p>
<p>The Economic times <a target="_blank" href="http://economictimes.indiatimes.com/Future_Cities_Mumbai_emerges_clear_winner_in_CEO_poll/articleshow/3130091.cms">reported</a> the results of an interesting CEO survey.<br />
CEOs believe that Mumbai and Bangalore are India&#8217;s cities of the future while Mumbai, Delhi and Bangalore (in that order) are India&#8217;s most investor friendly cities at the moment.</p>
<p>Patna and Guwahati were perceived to be the most investor - unfriendly cities.</p>
<p>The rankings relatively make sense to me - Mumbai, Delhi and Bangalore are arguably the  Indian cities most geared and oriented towards global business and global competition. They still retain a strong vernacular flavor but their human resource base has become fairly international and the quality of corporate goods and services continues to improve (despite the absolutely shoddy infrastructure, especially in Bangalore).</p>
<p>However, I also believe that atleast for Bangalore the rising costs, increasing crime, political instability, slipshod infrastructure and absurd and nonsensical rules (like the curfew at 11:30 pm and the ban on dance floors) have made it quite unattractive for the creative class that <a target="_blank" href="http://creativeclass.com/richard_florida/">Richard Florida</a> keeps talking about. If all the interesting people that made Bangalore what it is leave it or become uninteresting, dull and mediocre then I would imagine that Bangalore will quickly lose the branding it has projected to the international business community.</p>
<p>Plus, it would be a darned boring place to live, notwithstanding the mostly congenial weather!<br />
Or maybe its just that I&#8217;m recovering from my Mumbai weekend hangover - but more on that in another post.
</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Musings on the way to Bangalore International Airport</title>
		<link>http://amitpande.com/2008/06/10/musings-on-the-way-to-bangalore-international-airport/</link>
		<comments>http://amitpande.com/2008/06/10/musings-on-the-way-to-bangalore-international-airport/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 02:07:35 +0000</pubDate>
		<dc:creator>Amit Pande</dc:creator>
		
		<category>Bangalore</category>

		<category>Personal</category>

		<guid isPermaLink="false">http://amitpande.com/2008/06/10/musings-on-the-way-to-bangalore-international-airport/</guid>
		<description><![CDATA[It is around 730 am in the morning and I am headed towards Bangalore International Airport to catch a flight to Nagpur. The experience thus far has been reasonable enough - the Airlift shared cab was waiting for me on time on Old Madras Road, my Tata Indicom wireless connection (despite some serious troubles in [...]]]></description>
			<content:encoded><![CDATA[<p>It is around 730 am in the morning and I am headed towards Bangalore International Airport to catch a flight to Nagpur. The experience thus far has been reasonable enough - the Airlift shared cab was waiting for me on time on Old Madras Road, my Tata Indicom wireless connection (despite some serious troubles in activating it) seems to be giving enough signal strength to blog live and Outer Ring road seems a lot less maddening at this time of the day.</p>
<p>Where is the Bangalore ecosystem headed - its a question I ask myself everyday. On the one hand (now don&#8217;t start off with Roosevelt&#8217;s assertion about wanting to meet only one handed economists) it has the trappings of a network hub with the necessary knowledge infrastructure, talented and creative people, a pace of life which is still slower than Mumbai and Delhi by a healthy factor (some might argue that geographically the main Bangalore region is not more than a few Mumbai or Delhi suburbs), and a fairly aggressive consumer spending base not just through IT professionals but also otherwise. On the other hand having experienced the absolutely anarchic traffic situation, the 11:30 pm curfews, the mundaneness of the MG Road area, the soulless and relentless construction and the blase attitude of may of this city&#8217;s residents, I tend to also wonder if Bangalore is a blip, a brief burst on the horizon which fades away into the sunset with a one liner in history textbooks.<br />
Anyways, I need some coffee soon in my system &#8230;
</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Multi touch technology interaction</title>
		<link>http://amitpande.com/2008/05/29/multi-touch-technology-interaction/</link>
		<comments>http://amitpande.com/2008/05/29/multi-touch-technology-interaction/#comments</comments>
		<pubDate>Wed, 28 May 2008 19:07:35 +0000</pubDate>
		<dc:creator>Amit Pande</dc:creator>
		
		<category>User Experience</category>

		<category>Design</category>

		<category>High Tech</category>

		<guid isPermaLink="false">http://amitpande.com/2008/05/29/multi-touch-technology-interaction/</guid>
		<description><![CDATA[Microsoft announced the launch of multi-touch technology with Windows 7 by 2010.
Its good to see that touch is generally becoming a more common form of interaction. Its time we got rid of the clunky keyboards and error-prone and mechanized voice recognition technology through some intuitive, instantaneous, responsive and almost-fluid Touch Interfaces.
Darwin would definitely approve&#8230;

]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://www.informationweek.com/news/windows/operatingsystems/showArticle.jhtml?articleID=208400573">Microsoft announced</a> the launch of multi-touch technology with Windows 7 by 2010.</p>
<p>Its good to see that touch is generally becoming a more common form of interaction. Its time we got rid of the clunky keyboards and error-prone and mechanized voice recognition technology through some intuitive, instantaneous, responsive and almost-fluid Touch Interfaces.</p>
<p>Darwin would definitely approve&#8230;
</p>
]]></content:encoded>
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		</item>
		<item>
		<title>How to be clear and distinct</title>
		<link>http://amitpande.com/2008/05/10/how-to-be-clear-and-distinct/</link>
		<comments>http://amitpande.com/2008/05/10/how-to-be-clear-and-distinct/#comments</comments>
		<pubDate>Fri, 09 May 2008 18:52:28 +0000</pubDate>
		<dc:creator>Amit Pande</dc:creator>
		
		<category>Creativity</category>

		<category>Ideas</category>

		<guid isPermaLink="false">http://amitpande.com/2008/05/10/how-to-be-clear-and-distinct/</guid>
		<description><![CDATA[via Popular Science, a vintage 1878 piece by Charles Peirce on &#8216;How to Make our Ideas Clear&#8217;.
The article ends thus&#8230;&#8220;How to give birth to those vital and procreative ideas which multiply into a thousand forms and diffuse themselves everywhere, advancing civilization and making the dignity of man, is an art not yet reduced to rules, [...]]]></description>
			<content:encoded><![CDATA[<p>via Popular Science, <a target="_blank" href="http://www.peirce.org/writings/p119.html">a vintage 1878 piece</a> by Charles Peirce on &#8216;How to Make our Ideas Clear&#8217;.</p>
<p>The article ends thus&#8230;<em>&#8220;How to give birth to those vital and procreative ideas which multiply into a thousand forms and diffuse themselves everywhere, advancing civilization and making the dignity of man, is an art not yet reduced to rules, but of the secret of which the history of science affords some hints&#8221;.</em>
</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Pangea Day around the corner</title>
		<link>http://amitpande.com/2008/05/09/pangea-day-around-the-corner-2/</link>
		<comments>http://amitpande.com/2008/05/09/pangea-day-around-the-corner-2/#comments</comments>
		<pubDate>Thu, 08 May 2008 20:08:33 +0000</pubDate>
		<dc:creator>Amit Pande</dc:creator>
		
		<category>Movies</category>

		<category>Communication</category>

		<category>Creativity</category>

		<guid isPermaLink="false">http://amitpande.com/2008/05/09/pangea-day-around-the-corner-2/</guid>
		<description><![CDATA[
I&#8217;m looking forward to Pangea Day - a striking and timely concept in a fragmented and scattered world.
Starting at 18:00 GMT on May 10, 2008, locations in Cairo, Kigali, London, Los Angeles, Mumbai, and Rio de Janeiro will be linked for a live program of powerful films, live music, and visionary speakers. The entire Pangea [...]]]></description>
			<content:encoded><![CDATA[<p><img height="147" width="131" src="http://www.pangeaday.org/images/logoPangea.gif" /></p>
<p>I&#8217;m looking forward to Pangea Day - a striking and timely concept in a fragmented and scattered world.<br />
Starting at <a onclick="calcTime();return false;" href="http://www.pangeaday.org/local_time.php">18:00 GMT</a> on May 10, 2008, locations in Cairo, Kigali, London, Los Angeles, Mumbai, and Rio de Janeiro will be linked for a live program of powerful films, live music, and visionary speakers. The entire Pangea Day program will be broadcast in 7 languages  to millions of people worldwide through the internet, television, and mobile phones.</p>
<p>The 24 short films to be featured have been selected from an international competition that generated more than 2,500 submissions from over one hundred countries. The films were chosen based on their ability to inspire, transform, and allow one see the world through another person&#8217;s eyes.</p>
<p>Pangea Day was conceptualized by <a target="_blank" href="http://www.pangeaday.org/?vid=2 ">Jehane Noujaim </a>after she won the <a target="_blank" href="http://www.ted.com/index.php/pages/view/id/6">annual TED prize</a>.
</p>
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		<title>Artificial photosynthesis and electricity generation</title>
		<link>http://amitpande.com/2008/04/26/artificial-photosynthesis-and-electricity-generation/</link>
		<comments>http://amitpande.com/2008/04/26/artificial-photosynthesis-and-electricity-generation/#comments</comments>
		<pubDate>Sat, 26 Apr 2008 17:53:44 +0000</pubDate>
		<dc:creator>Amit Pande</dc:creator>
		
		<category>Innovation</category>

		<category>Science</category>

		<guid isPermaLink="false">http://amitpande.com/2008/04/26/artificial-photosynthesis-and-electricity-generation/</guid>
		<description><![CDATA[
I have been doing a bit of reading on the current state of renewable energy or clean tech as the buzzword goes. One of the interesting areas of research within clean tech is the generation of electricity through an understanding of one of nature&#8217;s most potent phenomena - Photosynthesis.
There is of course the traditional area [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.factmonster.com/images/photosynthesis.gif" /></p>
<p>I have been doing a bit of reading on the current state of renewable energy or <a target="_blank" href="http://en.wikipedia.org/wiki/Cleantech">clean tech </a>as the buzzword goes. One of the interesting areas of research within clean tech is the generation of electricity through an understanding of one of nature&#8217;s most potent phenomena - Photosynthesis.</p>
<p>There is of course the traditional area of <a target="_blank" href="http://en.wikipedia.org/wiki/Photovoltaics">photovoltaics </a>which deals with the science and engineering of artificial devices such as solar cells. However, solar cells can still utilize only about 10-15% of the light energy as compared to the 98% utilization that nature has perfected over billions of years.<br />
What about generating electricity directly from nature - say from a tree? I had this surreal hour long conversation with my good friend Babloo on this subject and then decided to do a bit of digging  on the state of this particular question - is it possible to generate industrial grade electricity directly from within nature instead of through solar cell like devices?</p>
<p>Turns out it is! <a target="_blank" href="http://www.prnewswire.co.uk/cgi/news/release?id=160854">MagCap Engineering in Massachusetts recently revealed </a>that they have <span class="normal">developed circuitry that converts the natural energy from say, a tree, into useable DC power capable of sustaining a continuous current to charge and maintain a battery at full charge. </span></p>
<p>Some researchers are trying out different tricks including the oldest one - mimicking nature by creating <a target="_blank" href="http://www.cheresources.com/solarleaves.shtml">artificial leaf-like systems </a>from bio materials instead of silicon. Others such as Barry Bruce of the University of Tennessee are of the opinion that you can grow electricity within a natural setting - what he calls akin to <a target="_blank" href="http://www.forbes.com/2007/05/23/barry-bruce-photosynthesis-tech-cx_07rev_de_0524bruce.html">growing a power plant in a green field.</a><br />
I also stumbled upon the <a target="_blank" href="http://www.newenergyindia.org/About%20Us_Final.htm">New Energy India group, </a>a non-profit organization dedicated to the field of renewable energy in India - I hope to get in touch with them and find out more about interesting developments in this field in Bangalore, and India.
</p>
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		<item>
		<title>Whither Barcamps?</title>
		<link>http://amitpande.com/2008/04/14/whither-barcamps/</link>
		<comments>http://amitpande.com/2008/04/14/whither-barcamps/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 10:58:29 +0000</pubDate>
		<dc:creator>Amit Pande</dc:creator>
		
		<category>Conferences</category>

		<category>India</category>

		<category>Communication</category>

		<guid isPermaLink="false">http://amitpande.com/2008/04/14/whither-barcamps/</guid>
		<description><![CDATA[Via Outlook Business - a somewhat critical view of whether the Barcamp unconference phenomenon in India needs to revisit its entrepreneurial roots to avoid imploding upon itself.
A related article notes notes that events such as proto.in and headstart.in seem to be making more headway because they are more self-selective in nature:
My experience in organizing Dcamp [...]]]></description>
			<content:encoded><![CDATA[<p>Via <a target="_blank" href="http://www.outlookbusiness.com/inner.aspx?articleid=1214&#038;editionid=36&#038;catgid=13&#038;subcatgid=608">Outlook Business</a> - a somewhat critical view of whether the Barcamp unconference phenomenon in India needs to revisit its entrepreneurial roots to avoid imploding upon itself.</p>
<p>A <a target="_blank" href="http://www.outlookbusiness.com/barcamp.aspx?articleid=1211&#038;catgid=72&#038;subcatgid=599&#038;editionid=999">related article</a> notes notes that events such as <a target="_blank" href="http://proto.in">proto.in</a> and <a target="_blank" href="http://headstart.in">headstart.in</a> seem to be making more headway because they are more self-selective in nature:</p>
<p>My experience in organizing <a target="_blank" href="http://www.socialtext.net/dcamp/index.cgi?dcampbangalore">Dcamp Bangalore</a> last year was that it is indeed difficult to get the balance between top down structuring (which you need a bit of to get the event off the ground) and bottom up collaboration (which is sort of the whole point).</p>
<p>That being said, I remain a firm believer that unconferences (even if somewhat directed) have the potential to start radical conversations, are a very democratic form of dialogue and are evolutionary and emergent in nature - which makes them much more interesting than top down events. Unless of course its something as interesting as the <a target="_blank" href="http://en.wikipedia.org/wiki/World_Universities_Debating_Championship">World Debating Championships</a> : - )
</p>
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		<title>Glaring oversight in BT&#8217;s study of innovative Indian companies</title>
		<link>http://amitpande.com/2008/04/14/glaring-oversight-in-bts-study-of-innovative-indian-companies/</link>
		<comments>http://amitpande.com/2008/04/14/glaring-oversight-in-bts-study-of-innovative-indian-companies/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 10:44:00 +0000</pubDate>
		<dc:creator>Amit Pande</dc:creator>
		
		<category>User Experience</category>

		<category>Design</category>

		<category>India</category>

		<category>Innovation</category>

		<guid isPermaLink="false">http://amitpande.com/2008/04/14/glaring-oversight-in-bts-study-of-innovative-indian-companies/</guid>
		<description><![CDATA[

  ]]></description>
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<p class="MsoNormal">Business Today recently released a BT-Monitor group study on India&#8217;s most &#8216;innovative&#8217; companies. This is a timely study and it brings out some of the key areas in which Indian companies are innovating – unique distribution channels, customizations for first time consumers, lower cost product development, and in some cases, technology interventions.</p>
<p class="MsoNormal">
<p class="MsoNormal">However, I believe this study is incomplete and skewed because it fails to take into account two dimensions that are highly critical to innovation: Consumer Experience and Product/service differentiation through Design.</p>
<p class="MsoNormal">
<p class="MsoNormal">Consider similar lists released recently by Fortune and Business Week documenting the world’s most innovative companies.</p>
<p class="MsoNormal">
<p class="MsoNormal">Here is Fortune’s top 10 list: <a target="_blank" href="http://money.cnn.com/magazines/fortune/mostadmired/best_worst/best1.html">http://money.cnn.com/magazines/fortune/mostadmired/best_worst/best1.html</a>)</p>
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<!--[endif]--></p>
<p class="MsoNormal">
<p class="MsoNormal">Now look at Business Week’s top 50 list: (<a target="_blank" href="http://bwnt.businessweek.com/interactive_reports/most_innovative/index.asp">http://bwnt.businessweek.com/interactive_reports/most_innovative/index.asp</a>)</p>
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<p class="MsoNormal">
<p class="itext">Scanning across the names of the world’s top innovators what are the common threads you find? Is it simply low cost product development? (No- they all contract manufacture in China). Is it lower prices (No – companies like Whole Foods and Apple have significant markup)</p>
<p class="itext">No – what is truly common (or uncommon) to Apple, Whole Foods, Amazon, Starbucks and even once-stodgy technology giants like Cisco is their relentless pursuit to creating a <strong>compelling, integrated and delightful user experience for their end consumers</strong>. Not only how to streamline costs and operations but how to make their <strong>offerings resonate with customers&#8217; deepest needs and desires.</strong></p>
<p class="itext">Here’s how BW put it <em>“Not so long ago, no conversation about innovation would be complete without the story of 3M inventor Art Fry’s eureka moment that led to the Post-it Note. Today, that tale, which verges on cliche, has been almost universally replaced by the story of the iPod, Apple’s omnipresent icon of design. It should come as little surprise, then, that Apple tops the BusinessWeek-Boston Consulting Group’s list of the World’s Most Innovative Companies for the third year in a row. That sort of staying power speaks volumes about the sort of innovation that matters today. Unlike the Post-it Note, which proves the value of lone inventors, the iPod epitomizes today’s innovation sensibilities. These include the ascendance of design, the focus on the user’s experience, and the power of ecosystems….”</em></p>
<p class="MsoNormal">My conclusion – some if not many of the Indian firms that are being touted as ‘innovative’ as currently innovative simply because of a temporary cost benefit, a monopolistic market position, or deep pockets. These firms will struggle in years to come as Indian consumers and indeed global consumers become more and more demanding in the ‘experiences’ from these companies and their products and services.</p>
<p class="MsoNormal">
<p class="MsoNormal">Here is my pick of two sectors that may lose their ‘innovation’ edge unless they get their customer experience defined right, and soon.</p>
<p class="MsoNormal">
<p style="margin-left: 0.25in; text-indent: -0.25in" class="MsoNormal"><!--[if !supportLists]-->1.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal">      </span><!--[endif]-->Airlines – In this sector, consumer experience can range from frustrating to terrifying. Read some of the first hand accounts below on the rudeness, unprofessionalism and callousness of the service staff of some Indian airlines.</p>
<p class="MsoNormal">
<p class="MsoNormal"><a target="_blank" href="http://expertdabbler.com/2006/07/25/air-deccan-simply-cry/print/">http://expertdabbler.com/2006/07/25/air-deccan-simply-cry/print/</a></p>
<p class="MsoNormal"><a target="_blank" href="http://jerinj.blogspot.com/2006/07/low-cost-airline-take-train.html">http://jerinj.blogspot.com/2006/07/low-cost-airline-take-train.html</a></p>
<p class="MsoNormal"><a target="_blank" href="http://www.m-travel.com/news/2007/03/air_deccan_taki.html">http://www.m-travel.com/news/2007/03/air_deccan_taki.html</a></p>
<p class="MsoNormal"><a target="_blank" href="http://youthcurry.blogspot.com/2007/07/strange-bedfellows.html">http://youthcurry.blogspot.com/2007/07/strange-bedfellows.html</a></p>
<p class="MsoNormal">
<p style="margin-left: 0.25in; text-indent: -0.25in" class="MsoNormal"><!--[if !supportLists]-->2.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal">      </span><!--[endif]-->Banking  – Untrained and unprofessional customer service reps, non-working ATMs over holiday weekends, long queues at bank centers, lousy ‘relationship managers’, spam calls – there is a litany of complaints against most Indian banks and the way they treat their customers.</p>
<p class="MsoNormal"><a target="_blank" href="http://www.complaints.com/2006/november/22/Horror_Exp._with_HDFC_BANK_10047.htm">http://www.complaints.com/2006/november/22/Horror_Exp._with_HDFC_BANK_10047.htm</a></p>
<p class="MsoNormal"><a target="_blank" href="http://www.mouthshut.com/review/HDFC_Bank-29278-1.html">http://www.mouthshut.com/review/HDFC_Bank-29278-1.html</a></p>
<p class="MsoNormal"><a target="_blank" href="http://rediff.co.in/getahead/2007/sep/28cards.htm">http://rediff.co.in/getahead/2007/sep/28cards.htm</a></p>
<p class="MsoNormal">
<p class="MsoNormal">To end things on a more positive note, I would say that the Telecom, FMCG and Automotive sectors have comparatively been showing much more initiative and maturity in defining good consumer experiences by optimizing the various touchpoints of the experience (pre-sales, sales, service, repeat sales). They also seem to have taken notice of the need for differentiating themselves based on design innovations (Think Swift and Scorpio, Airtel HelloTunes and mCheck payments, think Kurkure and Bingo)</p>
<p class="MsoNormal">
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		<title>Usability or user experience whats the difference</title>
		<link>http://amitpande.com/2008/04/08/usability-or-user-experience-whats-the-difference/</link>
		<comments>http://amitpande.com/2008/04/08/usability-or-user-experience-whats-the-difference/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 06:40:02 +0000</pubDate>
		<dc:creator>Amit Pande</dc:creator>
		
		<category>User Experience</category>

		<category>Design</category>

		<category>High Tech</category>

		<category>Innovation</category>

		<guid isPermaLink="false">http://amitpande.com/2008/04/08/usability-or-user-experience-whats-the-difference/</guid>
		<description><![CDATA[
Via Tom Stewart on the upcoming ISO 13407, a good article on the need to include the language of &#8216;user experience&#8217; within existing usability standards. Mr. Stewart&#8217;s expansion to the ISO standard will define User Experience as ‘all aspects of the user’s experience when interacting with the product, service, environment or facility&#8230;.a consequence of the [...]]]></description>
			<content:encoded><![CDATA[<p><img width="394" height="394" src="http://semanticstudios.com/publications/semantics/images/honeycombbig.jpg" /></p>
<p>Via <a target="_blank" href="http://www.e-consultancy.com/news-blog/author_35813/tom-stewart.html">Tom Stewart</a> on the upcoming <a target="_blank" href="http://www.usabilitynet.org/tools/13407stds.htm">ISO 13407</a>, a <a target="_blank" href="http://www.e-consultancy.com/news-blog/365349/usability-or-user-experience--what-s-the-difference.html">good article</a> on the need to include the language of &#8216;user experience&#8217; within existing usability standards. Mr. Stewart&#8217;s expansion to the ISO standard will define User Experience as <em>‘all aspects of the user’s experience when interacting with the product, service, environment or facility&#8230;.a consequence of the presentation, functionality, system performance, interactive behaviour, and assistive capabilities of the interactive system&#8230;.all aspects of usability and desirability of a product, system or service from the user’s perspective’.</em><br />
I particularly liked the reference to the <a target="_blank" href="http://store.apple.com">Apple Store</a> in the article. I&#8217;ve used the Apple store as an example of stellar Customer Experience (not just individual user experience) in several of my <a target="_blank" href="http://www.slideshare.net/amitpande/">presentations</a>. Apple did so many things right - they followed the golden role of <a target="_blank" href="http://www.deyalexander.com/resources/uxd/prototyping.html">rapid, iterative prototyping</a> (<a target="_blank" href=": http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402321/index.htm">under the vision of Mickey Drexler and the smarts of Steve Jobs</a>), they hired passionate Apple enthusiasts instead of the sorts of run of the mill floor staff you find at Best Buy or Walmart and they kept &#8216;live&#8217; (Wifi/music/video enabled) products you could play with (which <a target="_blank" href="http://www.nokia.co.in/A4537017">Nokia&#8217;s concept stores</a> do a pretty tacky job of as far as I&#8217;m concerned) for as long as you want. The Apple store is a brilliant component of the <a target="_blank" href="http://watchingapple.com/2008/01/the-apple-ecosystem/">Apple experience ecosystem</a>.</p>
<p>All in all, the broadening of the ISO usability standard to &#8216;User Experience&#8217; is a step in the right direction - Apple illustrates how user experience driven products and services can lead to significant market innovation. I hope more companies can learn from them without blindly <a target="_blank" href="http://www.youtube.com/watch?v=f_8wuVEYMZ8">imitating them</a>.
</p>
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