Nov 24 2007

UPA China User Friendly 2007 conference is now underway live!

Published by Amit Pande at 8:20 am under China, User Experience, Conferences, Design, High Tech

I’m reporting this live from the UPA China conference at the Jiuhua resort in Beijing.

Thyra Rauch, the UPA International President just finished a short and inspiring talk on UPA, on the evolution of UPA in China, and how in the experience economy, the user experience professionals in China have an opportunity to not only grow in their respective Interaction Design and usability areas, but also be responsible for new product innovations and new market innovations.

Jason Huang, the UPA China President is now giving an overview of UPA China and how they got to where they are (to become the fastest growing UPA chapter worldwide). He described how it started as a volunteer group and eventually began working as a non-profit, while dealing with the financial and operational challenges of a company.

He shared some personal anecdotes about his core UPA China team and how his team worked extra hours to be able to put User Friendly 2007 together. Jason them emphasized that this year’s theme is more around innovation, and that in innovating for China UPA China can be a catalyst for China’s creative industry. He presented lots of charts and details on the demographics of the UX industry in China (still a strong bent towards Hong Kong), on the undergraduate programs in UX and HCI, average ages, training realities and requirements on the ground for Chinese UX professionals, average salaries and such.

It seems the average salaries are highest in Shanghai (82000 RMB) and then Beijing (70000 RMB) and are lower than 70000 RMB in other cities. 220000 RMB was quoted as a very high salary number for a Shanghai based practitioner. It appears that 70% practitioners do not think they are paid well (is that a global trend or what!).

Jason then presented some other details on how many companies have usability labs, what the levels of UCD embedding are within the software development process and such.

He ended with an overview of presentations for the day and some design competitions for students.

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