Oct 22 2007
Why don’t more companies do Hackdays?
While listening to Barry Vandevier of Travelocity, i noted that very few companies have actually walked the talk in terms of ‘open innovation‘. Most companies pay lip service to building an innovation culture across their global workforce (from the mailroom boy to the documentation guy to the UI designer) but end up building ‘innovation’ silos which, when they interact with the rest of the ‘normal’ organization do so very little, very late.
In this regard, Yahoo and Travelocity’s Hackday initiatives are inspiring. Both companies have held Hackdays regularly in their US and international locations, and Yahoo has even gone one step ahead and hosted a ‘public’ Hackday. The notion of bringing in select groups and individuals from outside the company to seed new knowledge networks within the company is an old one but doing so in a Hackday format is pretty innovative. There is a difference between a 1 hour staid lecture and a 24 hour marathon design and technology creation session.
There is something exciting about the Hackday format - throw in a lot of smart and hands on people in a large room with lots of coffee, pump up the challenge by having multiple groups competing, and then select winners based on audience polls and expert reviews - i would argue that this format is suitable for any sort of post-brainstorming work and especially so for ’suits’ - there is nothing more heartening than seeing people create new concepts and ideas without the bureaucracy of top down organizational structures.
